
Corey Coleman
Sales Director - Caleres, Inc.
Planning Commissioner - City of Manteca, CA
Board Member - Second Harvest of the Greater Valley
About me
Father | People Leader | Sales Director | Customer-Focused | Results-Driven
Results-driven people leader with 28+ years of management and leadership experience, with a proven track record of success in people development and education, sales growth, and strategic leadership. Experience includes brick and mortar retail store management, multi-unit, and regional management, as well as field sales operations management on a national level.
Leadership Philosophy:
*Believe in People - Especially Yourself
*Motivate through Recognition
*Have Persistence and Resiliency
*Everything is a Choice - Choose the right thing
*Have Pride in your Culture and Accomplishments
Recent Career Experience
Caleres, Inc., St. Louis, CA
Zone Sales Director, 01/2024 – Present
• Leading a regional team of 8 District Managers supporting 125+ Famous Footwear stores across California, Nevada, Arizona, Utah, and Oregon, generating $200M+ annually in brick & mortar and e-commerce fulfillment sales with full P&L responsibility
• Serving as a member of the Real Estate Committee responsible for commercial planning, space site analysis, P&L review, and new site sourcing
Airport Home Appliance., Hayward, CA
Director of Retail Sales, 09/2023 – 01/2024
• Leading a Retail Sales Division generating revenue of $200M+ annually in brick & mortar/e-commerce with full P&L responsibility
• Delivered top monthly margin results for 2023 after just 30 days with the organization.
• Re-engineered operational standards and protocols in first 45 days with the organization to maximize efficiency and profitability.
Dyson, Inc., Chicago, IL
Director of Field Sales Operations – US Retail, 06/2017–12/2022
• Led a US national team of 4 Sales Operations Planners and Analysts, 4 Regional Manager direct reports and 25+ District Manager-level indirect reports, in a B2C/B2B capacity, supporting 8 strategic retail partners in 500+ doors (including Nordstrom, Sephora, Ulta, Blue Mercury, Best Buy, ABT, Nebraska Furniture Mart, and Costco)
• Oversaw sales operations and management for a labor force that included internal direct team plus contracted 3rd party provided employees with P&L management and multi-unit accountability with an operating budget up $18.9M annually, generating $500M+ annually in sales.
• Directed and led relationship with 3rd party contracted labor provider with Program Director, 8 territory managers and 300+ Field Associates
• Managed a cross-functional operations team constructed to support sales operations, analytics, and field communication (including field operations, fleet vehicle program, reporting compliance, etc.)
• Built culture of growth and development with 22 direct/indirect reports promoted internally.
• Concurrently served in dual role as Director of Education & Training for the US Field Sales Retail Team (05/2019-11/2020)
o Led a team of 3 Market Training Managers supporting a team of 30+ Regional/District Sales Managers and 600+ Field Associates
• Served as Retail Regional Sales Manager for the Pacific Northwest from 06/2017 – 12/2019, supported California, Oregon, Washington, Idaho, Nevada, Utah, and Colorado
o Led 6 Regional/District Manager Direct Reports and 100+ Indirect Reports covering 170+ doors, generating $50M+ annually in sales
Volunteer
Experience
Second Harvest of the Greater Valley, Manteca, CA
Board Member, Treasurer, 07/2024 – Present
City of Manteca, CA, Planning Commission
Planning Commissioner, 01/2025 – Present
• Vice-Chair (2025)
City of Manteca, CA, Public Safety Sales Tax Oversight Committee
Member, 05/2022-12/2024
• Chair (2024)
• Vice-Chair (2023)
Get in Touch


CoreyColeman.net
CONTACT INFO
info@coreycoleman.net
209-622-3960
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